It has never been more important for small farms to find ways to attract visitors. With the rise of agritourism, farmers like us, have a new opportunity to keep their businesses afloat. Agritourism can take many forms, from simple farm visits to more elaborate packages that include stays in on-farm bed and breakfasts or even full-blown vacations. Whatever the form, agritourism offers an opportunity for small farmers to connect with their community and share their love of agriculture. And it just might be the boost they need to keep their farms thriving for years to come. Keep reading to learn how agritourism is vital to the survival of small farms.
What Is Agritourism?
What is “Agritourism,” and why is it so important to small farms? Five years ago, farming wasn’t even on my radar, much less the term “agritourism.” It’s funny how quickly your life can change. Today, about 30% of our farm’s revenue comes from agritourism, and it’s vital in keeping us afloat.
So what is it? According to Virginia Code, Agritourism is: any activity carried out on a farm or ranch that allows members of the general public, for recreational, entertainment, or educational purposes, to view or enjoy rural activities, including farming, wineries, ranching, horseback riding, historical, cultural, harvest-your-own activities, or natural activities and attractions.
Some of these activities might include:
- Farm Tours (educational and recreational)
- “How to” classes (I usually categorize these as “entertainment,” lol)
- Field Trips with homeschoolers
- Pick Your Own Events (blueberries, herbs, etc.)
Why Does This Matter, Kelly?
I think this matters for two major reasons.
First, I believe it is important for people to have a connection with their food and their farmer. People have the right to know where their food comes from and how it was raised. Agritourism activities provide that opportunity. It connects our community.
Second, it provides the additional income needed for a farm to sustain itself. As a regenerative farm, we can only responsibly grow so many animals. We have less than seven acres, and rotational grazing with time for the soil to rest doesn’t leave tons of real estate to grow excessive amounts of chickens, pigs, and sheep. We need more revenue and ways to continue running during the off-season to keep doing what we do.
Recap: Supporting Small Farms Through Agritourism
So there you have it. Agritourism is the combination of agriculture and tourism, and it offers visitors a chance to learn about the farming process while enjoying some beautiful scenery. Agritourism is also a great way to support small farmers who are facing increasing challenges in today’s competitive food market. If you love the small farmers in your community, take a look and see what activities you can support outside of purchasing the food they grow. It takes a village to keep your community up and running.
No Experience Necessary,
Kelly
